Tips & Tutorials

A Guide To Selling Arts & Crafts Online

parttwo

Big Cartel – www.bigcartel.com

Set up by Matt Wingham and Eric Turner in 2005 to help sell their bands merchandise, the site provides artists with their own independent, customisable online store.

Big Cartel now has a global following with over half a million shops using their site. Unlike sites such as Etsy in Part One, your shop is totally separate from other sellers and is far more editable. This is great if you want to create a more professional shop exactly to your taste.

bigcartelinfo

How It Works

The site offers a really simple interface to help design your shop and create listings. It also provides you a manageable inventory of stock and orders, along with statistics of hits and sales.

To set up a standard store it is free. However you are only allowed to list up to 5 products and have basic customisation abilities. Other packages range from £9.99 to £29.99 per month depending on how many products you wish to list.

Screen Shot 2015-01-02 at 20.01.17

Above: Big Cartel Shop – www.loubijoux.bigcartel.comMade in Leeds

Tips

  • Integrate With Social Media – The site offers you the option of integrating your online store on Facebook. From there your followers will be able to see your listings straight from your “like” page.

  • Make Use of Analytics – Now you have you own site you need to know how many people are actually visiting your shop. Use Big Cartel’s statistical analysis to see where your traffic is coming from and improve sales.

  • Free Shipping Codes – Everyone loves free shipping! Give people an incentive to visit your shop with these discount codes.

DoodleLinesFreeIllustratorBrushes copy

Shopify – www.shopify.com

Shopify has a similar interface and selling options as Big Cartel. Whereas Big Cartel is aimed at artists selling on a small scale, Shopify is used by everyone from small craft shops to big online brands.

shopifyinfo

How It Works…

Shopify offers monthly packages ranging from roughly £10 to £120 depending on what you require from your online shop. There is also a 14 day free trail if you fancy giving it a go.

Screen Shot 2015-01-02 at 20.12.05

Above: Shopify Shop – www.uncommon-nonsense.co.uk – Made in Leeds

Tips

  • Blog – The site comes with the option of adding a fully functioning blogging page to your shop. Great for buyers to see what you’ve been up to and add a personal touch to your site.

  • Use at Fairs or In Store – The really cool thing about Shopify is that you can integrate it with face-to-face sales. You can use your site as a portable cash register, taking both cash and card payments. Your site will then automatically up date your online shop with what you’ve sold! Great for using at craft fairs or if you have a physical shop.

DoodleLinesFreeIllustratorBrushes copy

Next: Part Three – Turning Illustrations Into Gifts

Continue to next page…

Advertisements

5 thoughts on “A Guide To Selling Arts & Crafts Online

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s